Shield Trophy began its operations as a “mom and pop” shop out of a garage in a small home in Euless in 1962. In 1973, we moved west of Highway 157 into our present location, 1011 Highland Drive, Euless, Texas.

In 1985, we changed our name to Shield Trophy & Associated Services, Inc. and image to reflect the more corporate clients we had acquired.  We added a full line of advertising specialty products and laser production to our services we provided.

In 1997, longtime employees purchased Shield Trophy, changing its name to Shield Awards & Promotions, LLC. they expanded further to 1009 Highland Drive, moving the showroom and engraving production into its own building.

With this expansion came additional equipment and personnel to handle the increase in corporate business.

Today, over 50 years later, Shield Awards & Promotions is still one of Dallas-Fort Worth’s premier shops. We pride ourselves with a large selection of awards for any occasion for any budget, on our quality of work, our incomparable customer service “going above and beyond our customers’ expectations.”

We invite you to come to our store and experience firsthand what we can do for you.

Our Mission Statement

Shield Awards’ mission is to provide our clients with the best quality selection of products available, keeping their budget, theme and event in mind and doing “whatever it takes” to see the job complete within these perimeters and going above and beyond their expectations whenever possible. We believe our customers deserve nothing less!

Our Customer Service Policy

Shield Awards employees recognize customers as our most important asset.  Without them, we would not be in business. They expect quality service, prompt process of orders, fair prices, common courtesy and overall excellence. We strive to provide it. Open communication promotes understanding which, in turn, improves our efficiency of performance. We are committed to selling quality products because our business and our customers’ business depends upon it. Shield Awards employees are an honest and professional group of people working hard to meet every customer’s expectations.

Together we are a team of dedicated people who are proud of their work and dedicated to excellence. We distinguish ourselves by going above and beyond our cusomters’ expectations.